Roach Vitamins Hailed as Miracle Drug. Bon Appétit!
by Joey Skaggs
HuffPost
October 10, 2017
Here’s a snippet:
As an artist, I discovered in the 1960s that I could use the mass media as a vehicle to make social and political commentary on a broad scale. So, for the last 50+ years, I”™ve used the media as my medium as a painter uses a canvas. From my earliest performance pieces (a.k.a. media hoaxes), the Hippie Bus Tour to Queens, followed by the Cathouse for Dogs and the Celebrity Sperm Bank, I found that by creating plausible, but totally fictitious stories, played out in real life, I could hook the media into reporting them as fact.
The key to success has always been a salacious, sensational or ironic hook with a great visual that is just irresistible to reporters on tight deadlines…