Guerrilla Marketing: Dante’s Inferno Revisited
by Tim JacksonFiled under: Culture Jamming and Reality Hacking
Submitted by Tim Jackson:
The Electronic Arts campaign for the video game ‘Dante’s Inferno’, recently reviewed in the Times, had quite a release campaign. It utilized some interesting hoaxes, including a fake Christian protest. Curious, I hunted down the whole list of ad campaign stunts.
To hell and back: EA’s guerrilla marketing campaign for ‘Dante’s Inferno’
by David Griner
Adworks Blog
Introduction
The road to hell is paved with good intentions. Take, for example, the marketing of Electronic Arts’s blockbuster new video game, Dante’s Inferno. Last year, the company set about trying to educate the public not only about the game but about a 14th-century literary classic and the very nature of human morality. What ensued was one of the most complex campaigns in video-game history, one that got EA burned for fakery and sexism, and then—thanks to a bold change of direction—lauded for intellect and creativity. (more…)

I’ve often thought of Swift’s “
Not dissimilar to the Joey Skaggs
I just heard about Daniel Defoe’s “
Are Your Children Playing With Lucifer’s Testicles? (The Truth About Easter Eggs) is a wonderfully informative and well-researched Christian book which consolidates a 2-month Adult Remedial Sunday School series into two-hundred exciting and easy to read pages along with memorable illustrations. Are Your Children Playing With Lucifer’s Testicles? or “PWLT” as the book is now referred to in the Southern Baptist Sunday School Teachers catalogue takes the reader on an unforgettable journey that traces the pagan (Satanic) origins of secular (Satanic) Easter, with a specific focus on the origin of “Easter Eggs.”, Hardcover 1st Edition (April 2009)
Consolidating its position at the cutting edge of new media technology, the Guardian today announces that it will become the first newspaper in the world to be published exclusively via Twitter, the sensationally popular
Comic actor Bolek Polivka is suing former business partner Tomas Harabis over the rights to the fictitious Wallachian Kingdom.




