Westjet Feel-good Viral Marketing Prank

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Filed under: Publicity Stunts

Submitted by Joe King: Spoiler alert… get out your hankies


From WestJet:

WestJetSantaPrank

“…with the help of 175 WestJet volunteers, three airports and Santa himself, we made a Christmas miracle happen for more than 250 guests on two Calgary-bound flights.

Watch the video