Submitted by Vin Liota & Norman Savage in the life-imitates-art-category, because in 1991, Joey Skaggs hoaxed the Geraldo Show with a story about artists living in water towers.

Water Tower in Chelsea Manifests a Secret Life
by Alex Vadukil
The New York Times
May 22, 2013

A trapdoor in the water tower opened when the guests approached. Thumping live music, candlelight, chatter and the sound of clinking glasses emerged, as well as a helping hand.

Inside was a round wooden space no bigger than a freight elevator, filled with about a dozen people sipping whiskey cocktails. Couples sat at five petite tables built into the cedar paneling. A young woman mixed drinks behind a bar. Above people’s heads, a two-man band — accordion and upright bass — serenaded from a platform.

But amid the revelry, the staff communicated using headsets, checking that the operation remained unnoticed outside. In the event that the police did arrive, several exit routes were planned. This was life inside the Night Heron, a decidedly illegal nightclub run by a group of adventure-minded artists in a water tower atop a vacant building in Chelsea for eight weekends in March, April and May. Read more…

From Linda:

By Charles Veitch

‘How Do I Land’ Skywriting Prank Brought To You By Kurt Braunohler
By Anna Almendrala
The Huffington Post
May 15, 2013

It’s probably something a pilot should ask long before getting into the cockpit. But one professional skywriter traced the cheeky message above downtown Los Angeles on March 23 as part of an elaborate prank by comedian Kurt Braunohler.

Photo by Robyn Von Swank

If you blinked, you missed it — Braunohler wrote in a Tumblr post that the message lasted only about 20 minutes before disappearing. But the prank got a second wind on Monday when a photo of the message, taken by Robyn Von Swank, was uploaded to Reddit’s image hosting site Imgur. Read more…

Trying to Be Hip and Edgy, Ads Become Offensive
by Stuart Elliott and Tanzina Vega
New York Times
May 10, 2013

Some of the biggest names in marketing, including Ford Motor, General Motors, Hyundai Motor, Reebok and PepsiCo, have been forced recently to apologize to consumers who mounted loud public outcries against ads that hinged on subjects like race, rape and suicide.

PepsiCo found itself meeting this week with the Rev. Al Sharpton and the family of Emmet Till — the teenager whose death in Mississippi in 1955 helped energize the civil rights movement — to try to quell multiple controversies involving its Mountain Dew brand.

“It’s like the Wild West,” said Paul Malmstrom, a founding partner of the New York office of the Mother ad agency.

Advertising experts offer a long list of reasons for the increasing frequency of such incidents, but the primary reason they keep happening, they say, is the growing anxiety on Madison Avenue to create ads that will be noticed and break through the clutter. Read more…

Dirty medicine
By Katherine Eban
Fortune
May 15, 2013

The epic inside story of long-term criminal fraud at Ranbaxy, the Indian drug company that makes generic Lipitor for millions of Americans.

1. The assignment

On the morning of Aug. 18, 2004, Dinesh Thakur hurried to a hastily arranged meeting with his boss at the gleaming offices of Ranbaxy Laboratories in Gurgaon, India, 20 miles south of New Delhi. It was so early that he passed gardeners watering impeccable shrubs and cleaners still polishing the lobby’s tile floors. As always, Thakur was punctual and organized. He had a round face and low-key demeanor, with deep-set eyes that gave him a doleful appearance.

His boss, Dr. Rajinder Kumar, Ranbaxy’s head of research and development, had joined the generic-drug company just two months earlier from GlaxoSmithKline, where he had served as global head of psychiatry for clinical research and development. Tall and handsome with elegant manners, Kumar, known as Raj, had a reputation for integrity. Thakur liked and respected him.

Like Kumar, Thakur had left a brand-name pharmaceutical company for Ranbaxy. Thakur, then 35, an American-trained engineer and a naturalized U.S. citizen, had worked at Bristol-Myers Squibb (BMY) in New Jersey for 10 years. In 2002 a former mentor recruited him to Ranbaxy by appealing to his native patriotism. So he had moved his wife and baby son to Gurgaon to join India’s largest drugmaker and its first multinational pharmaceutical company.

When he stepped into Kumar’s office that morning, Thakur was surprised by his boss’ appearance. He looked weary and uneasy, his eyes puffy and dark. He had returned the previous day from South Africa, where he had met with government regulators. It was clear that the meeting had not gone well.
The two men strolled into the hall to order tea from white-uniformed waiters. As they returned, Kumar said, “We are in big trouble,” and motioned for Thakur to be quiet. Back in his office, Kumar handed him a letter from the World Health Organization. It summarized the results of an inspection that WHO had done at Vimta Laboratories, an Indian company that Ranbaxy hired to administer clinical tests of its AIDS medicine. The inspection had focused on antiretroviral (ARV) drugs that Ranbaxy was selling to the South African government to save the lives of its AIDS-ravaged population. Read more…

From Charlie Todd, Improv Everywhere:

For our latest mission, we converted a New York City subway car into a late night talk show set. Host Pat Cassels (CollegeHumor) interviewed random commuters from his desk as bandleader Evan Gregory (The Gregory Brothers) kept the car rocking.

Created and Directed by Charlie Todd / Music by Tyler Walker

For photos and more info click here.

Related links

The Greatest Movie That Never Was
by Kevin Morris
DailyDot.com
April 25, 2013

Long before the autopsy, London police could guess what killed Yuri Gadyukin. When they pulled his body from the river beneath the Hammersmith Bridge on July 26, 1960, they saw a bullet-sized hole that had ripped apart his skull.

Authorities had been searching for the Russian director for weeks. By the time they yanked him from the Thames, they’d surely heard rumors percolating down through country’s film community of catastrophic arguments on the set of his latest film, The Graven Idol, between Gadyukin and the film’s star, Harry Weathers. Others whispered that Gadyukin owed money to a local gangster—cash he’d used to finance the film.

Perhaps you’ve heard of Gadyukin? He was a star of early Soviet cinema before fleeing to England. You can read about his life on a fansite and a Facebook group. You can watch him melt down in a British television interview, storming off stage in spittle-spewing rage. For nearly four years, there were Wikipedia and Internet Movie Database articles about him, brimming with citations from authoritative Russian sources.

Those entries are now gone. Yuri Gadyukin did not owe money to a gangster. His final film was not swirling out of control. Weathers did not kill him. His body was not found beneath the Hammersmith Bridge.

Gadyukin never died, in fact, because he never existed.

Read the rest of this article here.

Submitted by Peter Markus:

The Mind of a Con Man
By Yudhijit Bhattacharjee
New York Times
April 26, 2013

One summer night in 2011, a tall, 40-something professor named Diederik Stapel stepped out of his elegant brick house in the Dutch city of Tilburg to visit a friend around the corner. It was close to midnight, but his colleague Marcel Zeelenberg had called and texted Stapel that evening to say that he wanted to see him about an urgent matter. The two had known each other since the early ’90s, when they were Ph.D. students at the University of Amsterdam; now both were psychologists at Tilburg University. In 2010, Stapel became dean of the university’s School of Social and Behavioral Sciences and Zeelenberg head of the social psychology department. Stapel and his wife, Marcelle, had supported Zeelenberg through a difficult divorce a few years earlier. As he approached Zeelenberg’s door, Stapel wondered if his colleague was having problems with his new girlfriend.

Zeelenberg, a stocky man with a shaved head, led Stapel into his living room. “What’s up?” Stapel asked, settling onto a couch. Two graduate students had made an accusation, Zeelenberg explained. His eyes began to fill with tears. “They suspect you have been committing research fraud.” Read more…

From Erin:

This flashmob recreates Rembrandt’s Night Watch, one of the most famous paintings in the world.

The slogan ‘Our Heroes are Back’ is used to announce that, after an absence of one decade, all major pieces in the Rijksmuseum’s collection are back where they belong. This is what happens when they suddenly emerge in an unsuspecting shopping mall somewhere in The Netherlands.

13 april gaat het Rijksmuseum open en komen Het melkmeisje, Jan Steen, De Nachtwacht en alle andere helden weer terug. Dit is wat er gebeurt als ze plotseling opduiken in een nietsvermoedend winkelcentrum. Ga naar http://www.ing.nl/rijksmuseum.

A reminiscence by Joey Skaggs:

On April 2, 2013, I received an email from my friend Peter Maloney, director, writer, actor and a co-conspirator in my hoaxes, pointing me to a New York Times article about a fake kidnapping. He said,

“It reminds me of the night that you and your cohorts kidnapped Sam Shepard from the Astor Place Theatre on the opening night performance of his plays ‘The Unseen Hand’ and ‘Forensic and the Navigator’ (in which I played ‘Forensic’). I also remember that actor Beeson Carroll wore as his costume in ‘The Unseen Hand’, your Buffalo skin coat.”

I had caught the news story about the kidnapping on TV a day earlier. I immediately thought it was a prank. A video taken from a surveillance camera showed an abduction with people being thrown into a van on the street. But local police could not find evidence of anyone missing. As it turned out, it was a joke played by friends as a birthday prank.

Stories like this sometimes make it into the Art of the Prank blog, and I considered it. But, being under the weather I wasn’t highly motivated to do anything with it. Later, thinking about it, I realized how lucky these pranksters were. They could have been shot. They could have been arrested. Any number of bad things potentially could have happened because of this relatively harmless joke.

Peter’s email and this story inspired me to tell the story of my attempt to kidnap Sam Shepard, a version of which appears in a book by Ellen Ounamo called Sam Shepard: The Life and Work of an American Dreamer (1986, St. Martins Press). Read more…

From Huffington Post:

Corporate sniping takes a front row in this year’s tech-foolery…

GMAIL Blue:

From TechCrunch: The hits just keep coming for The Googs. Next stop on the April Fools Google Train? “Gmail Blue.” That should explain itself, but just in case, it took Google “six years to develop the technology” to turn Gmail blue. Google turns nine tomorrow, and it might as well just go for it.

A poke at Facebook? Who’s to say?

Bing goes Google:

From ZDNet: If you wander down over to Bing today, you’re surely in for a surprise. Microsoft is swiping a jibe at Google by changing how it looks if you search for “google” in the rival search engine. It’s still regular Bing under the surface, though. And just for extra heart-ripping measure, you can either “Search” or hit the soon-to-be infamous “I’m Feeling Confused” button instead.

More on what’s happening – check these links throughout the day for more:

April Fools’ Day Prank Products: From Self-inflating Whoopie Cushions To ‘I’m A Douche’ Coffee Mugs
by David Moye
The Huffington Post
March 31, 2013

For some people, April Fools’ Day is a day to say, “whoopie” — as in cushion.

Celebrated since medieval times, the humorous holiday is perfect for those people who want to get a rise out of friends, family — or even authoritarian figures who have tortured them the other 364 days of the year.

“It’s an excuse to vent frustrations, and be playful and harmless,” according to prank artist Joey Skaggs, whose specializes in fooling the media into printing outrageous stories.

One year, Skaggs convinced major New York newspapers that he’d created a “cathouse for dogs,” where pooches could get sexually gratified by a “savory” assortment of “hot bitches”; another time, he was a guest on Good Morning America, where he posed as the leader of a group of ex military commandos who were now helping dieters as the “Fat Squad,” a team that would physically restrain fat people, to keep them from breaking their diets. Read more…

For three decades, New York City’s Annual April Fools’ Day Parade has offered the public an opportunity to express, in a comical way, its outrage against the foolishness of mankind. Thousands of participants in look-alike costumes with satirical floats creatively mock the thoughtless, corrupt and selfish acts of the past year. Kicking off at noon on Monday, April 1, the parade will march down 5th Avenue from 59th Street to Washington Square Park where revelers will party like there’s no tomorrow. It will conclude with the annual crowning of the King of Fools.

PRESS RELEASE:

New York, New York — The 28th Annual April Fools’ Day Parade will begin at Fifth Avenue and 59th Street at 12 noon, Monday, April 1, 2013. Rain or shine, the parade will march down Fifth Avenue to Washington Square Park for the climactic selection of the King or Queen of Fools from the costumed marching look-alikes.

The New York April Fools’ Day Parade was created in 1986 to remedy a glaring omission in the long list of New York’s ethnic and holiday parades. These events fail to recognize the importance of April 1st, the day designated to commemorate the folly of mankind. In an attempt to bridge this gap and bring people back in touch with their inherent foolishness, the parade annually crowns a King or Queen of Fools from parading look-alikes. Read more…

From Hermann Josef Hack:

Just back from Paris and Cologne, where the BREAD ARMY conquered the streets with bread tanks in a peaceful invasion. The tanks were airdropped by parachutes made of tents. Passers-by were surprised getting confronted with them in the shopping malls and tourist hot spots. The BREAD ARMY critizises the waste of food by the wealthy nations, also water trading and the monopoly of food management causing millions of lives in the poor regions of our planet.



Related links: