With interesting clarity, Terry Heaton shows how he and other producers of Evangelical television used propaganda to seed the false narrative of the liberal “elite” news media and in the process created right-wing news and, ultimately, the Republican religious right. Now he wants to take it all back.
How The Religious Right Pioneered Propaganda As News
by Terry Heaton
HuffPost
June 16, 2017
Before Fox News, there was Pat Robertson”™s “˜700 Club,”™ where I was an executive producer.
So-called “fake news” took center stage on several occasions during former FBI Director James Comey”™s testimony before the Senate Intelligence Committee last week. More than once, Comey pointed to specific articles by the New York Times as not true or completely false. However, he did validate others, including one in which he himself had been the Times”™ source. The fake news meme has become one of the most troubling arguments in the history of contemporary journalism, ever since Donald Trump used the term to describe CNN at his first press conference as president.
Americans find themselves drowning in this unseemly and childish battle for the soul of news and information purveyance, and the undiscussed problem is that the entire mess is built on the false narrative of “the liberal (elite) press.” I know, because I was among the people who advanced the concept and shaped the discussion in the early “˜80s, as senior and executive producer of Pat Robertson”™s flagship television program The 700 Club.
Before Fox News, there was The 700 Club with CBN News and “TV Journalism With A Different Spirit.” We knew what we were doing in the exploitation of the word “liberal,” and truth-telling demands its deconstruction today. The all-or-nothing split between conflicting political narratives has reached its pinnacle with the election of Donald Trump, and it needs to be hacked into a million pieces.
William F. Buckley was among the first to give the word “liberal” a pejorative interpretation, but it was the wordsmith William Safire writing for Spiro Agnew who in 1969 elevated it to a political talking point in his famous speech that opened the war against the press during Richard Nixon”™s secret battles in Vietnam. The word became the central weapon in a strategy that involved attacking the messenger instead of changing the message.
That political strategy has been so effective to date that it has given birth to the idea that mainstream news is actually “fake news” and not to be believed in the administration of President Donald Trump. The number of people who now believe this falsehood is staggering, and it poses a real threat to our democracy.
At The 700 Club, we exploited attacking the press in order to insert ourselves to the right of everybody else in presenting a Biblical, a.k.a. Republican perspective on current events. We offered a daily news program that expressed Republican party talking points that we marketed as a Christian worldview. Thus began the shifting of evangelicals to the GOP and the shifting of the GOP to the right. We served as the intellectual wing of the Moral Majority, although there was no theological love lost between Pat Robertson and Jerry Falwell.
So let”™s look at these events closely, because it has a direct bearing on the conflict today. Let me be very clear: the right-wing “news” that we created was a political response to the progressive nature of news and information. It”™s important to understand this, because “right-wing news” is oxymoronic. There is no such thing, because the right represents olds, not news. By definition, news is new, and new is progressive. That conservatives view this as a bias is fine, but elevating that to some evil command-and-control mechanism for political liberals is a false narrative. Rush Limbaugh has made a living off of this phony hegemony, as well as Sean Hannity, Tucker Carlson, and whole host of mostly broadcasting personalities. Why? Because it sells and has been selling for almost 50 years.
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