A Vintage Vino Hoax

You may think academics will fall for anything. But have you met any wine snobs? Here’s a hoax flashback…


“The Winning Wine List That Wasn’t”
by Dan Lewis
Now I Know
May 23, 2017

If you”™re a wine fan, Wine Spectator is probably on your go-to list for magazine reading. Fifteen times a year, it hits newsstands and subscriber mailboxes with ratings and reviews of various vintages and types of wine. And once a year, the magazine announces its “Restaurant Awards,” an honor for “” you guessed it “” restaurants. Wine Spectator”™s website sets it up thusly: “Attention restaurateurs: If you”™ve got a good wine list, you deserve the credibility and publicity that comes with a Wine Spectator Restaurant Award.” For example, here”™s a screenshot of Milan restaurant Osteria L”™Intrepido”™s honor on the Wine Spectator website from 2008:

The cuisine type, the price range, a top-line summary of the wine available, and of course, some contact information for the restaurant itself. If you”™re looking for a $70 dollar dinner for two while in Milan, and you”™re willing to fork over a moderately extra amount for the wine, Osteria L”™Intrepido may be for you. With more than 250 wine selections, you”™re likely to find something that enhances your experience “” or at least, that”™s what the “Award of Excellence” would imply. Read more.