Viral Videos: Fact or Fiction?

From Joe King:


Social Media Detectives: Is That Viral Video For Real?
Delmarva Public Radio
October 2, 2013

Listen (4:50)

Whether it’s an uprising in Egypt or a video of a fake twerking session gone awry, news outlets need to know everything they can about a video before they run with it. That’s where Storyful steps in. The company helps journalists figure out what’s real, and what’s not.

“We use the same forensic process of discovery and verification for Syria as we do for hoax videos,” says Executive Editor David Clinch.

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Since 2010, Storyful has worked with companies like The Wall Street Journal, The New York Times, ABC and others to make YouTube videos, tweets and cellphone snapshots a major part of the news cycle.

“When a story breaks, there is no shortage of content that exists,” Clinch says, “but the problems are finding it in the first place [and,] most importantly, verifying that it’s real.”

Read the rest of the story here.