Newsjacking Defined: Same Old Story, New Name - The Art of the Prank
"Newsjacking" With a Dark Twist: When Hoaxes Infiltrate the News Cycle by Mandy Nagy LegalInsurrection.com July 10, 2013 There is a term known as "newsjacking," and it refers to the takeover of a news story or narrative and using it for other purposes. See the example in that link about when Oreo took over the
