Submitted by Neil Boorman, author of Bonfire of the Brands
It wasn’t so long ago that companies paid individuals to advertise trademarks on their chests. Now we consumers do it for free.
If a sportswear company like Adidas spends $150 million on advertising worldwide, surely they can spare a few pennies for us?
For more info about Neil, check out My brand new life, BBC, September 4, 2007