From InventorSpot, by Samantha, posted July 20, 2008:
Germany’s Rhino Rolling Advertising Awards are a display of creative marketing. Companies and agencies submit their best mockup showcasing innovative advertising ideas on the sides of trucks. Winners of the competition actually get to see their mockups turned into real truck ads. The competition was held in 2005/06, 2006/07 and 2007/08, and a 2009 competition is coming soon. Here are some highlights of the creative ads:
The winning ad for 2007:
The winning ad for 2006:
Second place winner in the 2006 competition:
This Pepsi Light ad was the 2005 winner:
The second place ad from 2005:
Check out the other five here.
via Team Sugar & snopes