Troy Jollimore reviews the book "Consumed: How Markets Corrupt Children, Infantilize Adults, and Swallow Citizens Whole", by Benjamin R. Barber, Norton, 2007, in the San Francisco Chronicle, April 1, 2007 and writes about "the transformation of Homo sapiens into Homo consumerus" by way of the "consumerization of the child" and infantilization in general by marketers