Emerson Dameron chats with Cards Against Humanity’s Max Temkin:
Like numerous other small businesspeople, the braintrust behind the controversial party game Cards Against Humanity ran a money-saving special on “Black Friday,” the designated consumer orgy following Thanksgiving.
First, the company pulled its flagship game offline for the day, leaving any prospective buyers with plumper wallets. In case anyone remained dead set on exchanging scratch for CAH merch, it introduced an exclusive new item: the Box of Bullshit. It sold out within hours, despite the fact that it was, as its creators explained repeatedly throughout the day, precisely as advertised.
I checked in with Max Temkin, a Chicago-based designer and the most high-profile member of the Cards Against Humanity team, to see how it went.
How did you hatch the idea for the Box of Bullshit?
We all hate “Black Friday” and the ensuing media frenzy around it, which is a problem for us because holiday sales are pretty important for our company. I’ve always loved the Black Friday culture jamming that happens, like people who run up to a Best Buy moments before it opens and U-lock the doors shut. So it just seemed right for us to parody black friday by taking part in it in completely the wrong way. (more…)