Filed under: Media Literacy, Spin
Fox News Reportedly Used Fake Commenter Accounts To Rebut Critical Blog Posts
by Ben Dimiero
October 20, 2013
New Book Details An Extensive Campaign By The Networks’ PR Staffers
NPR media reporter David Folkenflik writes in his forthcoming book Murdoch’s World that Fox News’ public relations staffers used an elaborate series of dummy accounts to fill the comments sections of critical blog posts with pro-Fox arguments.
In a chapter focusing on how Fox utilized its notoriously ruthless public relations department in the mid-to-late 00’s, Folkenflik reports that Fox’s PR staffers would “post pro-Fox rants” in the comments sections of “negative and even neutral” blog posts written about the network. According to Folkenflik, the staffers used various tactics to cover their tracks, including setting up wireless broadband connections that “could not be traced back” to the network.
A former staffer told Folkenflik that they had personally used “one hundred” fake accounts to plant Fox-friendly commentary: Read the whole article here.
via Huffington Post