Ain’t We Cool? Delusional Advertising Campaigns
posted by ModeratorFiled under: Co-option (If You Can't Beat 'Em...), Hype
Trying to Be Hip and Edgy, Ads Become Offensive
by Stuart Elliott and Tanzina Vega
New York Times
May 10, 2013
Some of the biggest names in marketing, including Ford Motor, General Motors, Hyundai Motor, Reebok and PepsiCo, have been forced recently to apologize to consumers who mounted loud public outcries against ads that hinged on subjects like race, rape and suicide.
PepsiCo found itself meeting this week with the Rev. Al Sharpton and the family of Emmet Till — the teenager whose death in Mississippi in 1955 helped energize the civil rights movement — to try to quell multiple controversies involving its Mountain Dew brand.
“It’s like the Wild West,” said Paul Malmstrom, a founding partner of the New York office of the Mother ad agency.
Advertising experts offer a long list of reasons for the increasing frequency of such incidents, but the primary reason they keep happening, they say, is the growing anxiety on Madison Avenue to create ads that will be noticed and break through the clutter. (more…)

In the 1950s, a DJ named Jean Shepherd hosted a late-night radio show on New York’s WOR that was unlike any before or since. On these broadcasts, he delivered dense, cerebral monologues, sprinkled with pop-culture tidbits and vivid stretches of expert storytelling. “There is no question that we are a tiny, tiny, tiny embattled minority here,” he assured his audience in a typical diatribe. “Hardly anyone is listening to mankind in all of its silliness, all of its idiocy, all of its trivia, all of its wonder, all of its glory, all of its poor, sad, pitching us into the dark sea of oblivion.” Shepherd’s approach was summed up by his catchphrase: a mock-triumphant “Excelsior!”, followed by an immediate, muttered “you fathead…”















