Filed under: Publicity Stunts
Submitted by David Strom:
“Internet Explorer Users Have Lower IQs” Study Is a Hoax: Here Are Some of the Red Flags
by Tim Carmody
August 3, 2011
If a headline sounds too good to be true, think twice.
A widely circulated research study claiming to show that Internet Explorer users have lower IQs has been outed as a hoax.
An outlet calling itself the “AptiQuant Psychometric Consulting Company” threw up a phony website a month ago, copied staff photos from a French site, and issued a press release [malware-free PDF] to reporters. Major newspapers, web sites and television stations from England to the US ran the story.
If they looked at the purported data at all, they didn’t look at it very closely. This may have been a clever hoax, but it wasn’t a careful one. (more…)