Replacement Family Available. No Questions Asked.

by
Filed under: Culture Jamming and Reality Hacking, Fact or Fiction?, Fraud and Deception, Illusion and Magic, Sociology and Psychology of Pranks

Why suffer through the ups and downs of real relationships when you can have the perfect friend, husband or father for a fee? This is a stunning tale of hyper-normalization in Japan.


“How to Hire Fake Friends and Family”
by Roc Morin
The Atlantic
November 7, 2017

Money may not be able to buy love, but here in Japan, it can certainly buy the appearance of love—and appearance, as the dapper Ishii Yuichi insists, is everything. As a man whose business involves becoming other people, Yuichi would know. The handsome and charming 36-year-old is on call to be your best friend, your husband, your father, or even a mourner at your funeral.

His 8-year-old company, Family Romance, provides professional actors to fill any role in the personal lives of clients. With a burgeoning staff of 800 or so actors, ranging from infants to the elderly, the organization prides itself on being able to provide a surrogate for almost any conceivable situation.

Yuichi believes that Family Romance helps people cope with unbearable absences or perceived deficiencies in their lives. In an increasingly isolated and entitled society, the CEO predicts the exponential growth of his business and others like it, as à la carte human interaction becomes the new norm.

I sat down recently with Yuichi in a café on the outskirts of Tokyo, to discuss his business and what it means to be, in the words of his company motto, “more than real.” Read more.