In what has become an annual American holiday tradition, the creative team behind the party game Cards Against Humanity is pulling a satirical marketing stunt. (In 2014, we talked with ringleader Max Temkin about the “Box of Bullshit” and his reverence for Abbie Hoffman.) This time, their gimmick carries a fresh and righteous political charge.
“Cards Against Humanity is the undisputed champion of holiday promotions”
by Lindsey Quinn
The Hustle
November 16, 2017
The world”™s raunchiest card game has purchased a plot of vacant land along the Mexico-US border and has hired an eminent domain lawyer to make it “as time-consuming and expensive as possible” for the Trump administration to build its proposed wall.
To fund their effort, CAH offered a package of “six surprises” for $15 “” all of which are now sold out.
Since the game was launched by 8 high school friends in 2011, it”™s gained a reputation for pulling incredibly on-point PR stunts. Read more.