Inside the Amazon Million Dollar e-Book Scam

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Filed under: Fact or Fiction?, Fraud and Deception, Hoaxes vs. Scams, Literary Hoaxes

In a complex whirlwind of a story, ZDNet digs into a bizarre tech scam involving bots, bad e-books, Amazon Kindle, Tor, and one unscrupulous engineer.


“Revealed: How one Amazon Kindle scam made millions of dollars”
by Zach Whittaker
ZDNet
September 27, 2016

Emma Moore could have been the health and weight loss guru you spent your life looking for.

aotp_kindlecatfishYou might be forgiven for not knowing her work — after all, she has a common name, one that she shares with other similarly successful authors on Amazon. Until this week, she had dozens of health, dieting, cooking, and weight loss ebooks to her name. She published over a dozen ebooks on Amazon this year — five ebooks alone this month. And Moore would even work with other authors — like Nina Kelly, Andrew Walker, and Julia Jackson — who have all published about a dozen ebooks each this year as well.

Here’s the snag: to our knowledge, Moore doesn’t exist. None of them do.

Moore was just one of hundreds of pseudonyms employed in a sophisticated “catfishing” scheme run by Valeriy Shershnyov, whose Vancouver-based business hoodwinked Amazon customers into buying low-quality ebooks, which were boosted on the online marketplace by an unscrupulous system of bots, scripts, and virtual servers.

Catfishing isn’t new — it’s been well documented. Some scammers buy fake reviews, while others will try other ways to game the system.

Until now, nobody has been able to look inside at how one of these scams work — especially one that’s been so prolific, generating millions of dollars in royalties by cashing in on unwitting buyers who are tricked into thinking these ebooks have some substance.

Shershnyov was able to stay in Amazon’s shadows for two years by using his scam server conservatively so as to not raise any red flags.

What eventually gave him away weren’t customer complaints or even getting caught by the bookseller. It was good old-fashioned carelessness. He forgot to put a password on his server. Read more.

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