Filed under: Art of the Prank - the movie, Art Pranks, Creative Activism, Culture Jamming and Reality Hacking, Prank News, Pranksters
It’s a homecoming! Andrea Marini is interviewed by Kavitha Surana of Bedford + Bowery about his new film ART OF THE PRANK and about working with Joey Skaggs as he and Joey head towards Joey’s haunts from the 60s for the film’s New York premiere at the Lower East Side Film Festival June 9.
“Meet the King of All Media Hoaxes at the LES Film Festival”
by Kavitha Surana
Bedford + Bowery
June 2, 2016
‘Tis the season for festivals, apparently, and the Lower East Side is not one to be left in the dust. Along with an art festival in Bushwick, music festivals in Brooklyn, and more coming up in the next weeks, the Lower East Side Film Festival is coming to the nabe from June 9-16. It’ll hit the Sunshine Cinema, natch, as well as Hotel Indigo, the new Ludlow House and The Standard, East Village.
The headliner for opening night is the premier of The Art of the Prank, about a mischievous LES artist who loves nothing more than exposing the media’s hunger for sensational story with outrageous tall tales that sound just (barely) plausible enough to swallow. Lambasting the media has certainly been in fashion this election season, but no one has been doing it longer and in better style than Joey Skaggs (sorry, “Settle for Hillary” guys).
“I can connect with Joey’s art because at the end of the day, it’s the essence of storytelling to me,” said director Andrea Marini, who co-produced the film with Judy Drosd. “Keep it simple, keep it meaningful, keep it strong, immediate, and you’ll get people.”
Indeed, Skaggs “got” many people over a remarkable history, repeatedly pranking major news networks with weird fake stories, such as cockroach vitamin pills, fat squad “commandos,” and a brothel for dogs. (Marini said he was first inspired to create hoaxes after a newspaper completely misinterpreted one of his early performances against the Vietnam War.) As Skaggs says in the trailer, “People want an easy answer, they want a pill, the magic pill.” Read more.