Filed under: Creative Activism, Culture Jamming and Reality Hacking, Political Pranks, Pranksters, Publicity Stunts
PETA isn’t known to shy away from aggressive and theatrical tactics. Its recent campaigns include a fake pop-up shop worthy of Edgar Allan Poe, created in partnership with ad agency Ogilvy & Mather.
“PETA Gives Leather Shoppers A Grisly Surprise”
by Landress Kearns
The Huffington Post
May 16, 2016
The animal-rights group People for the Ethical Treatment of Animals doesn’t appear to consider subtlety a virtue in its fight against animal products.
In the graphic PETA Asia video below, unsuspecting shoppers are shown browsing leather goods. But within every purse, glove and jacket is a grisly surprise.
PETA produced the video by setting up a fake storefront called “The Leather Work” in a mall in Bangkok. The animal rights activists then affixed artificial skin and fake organs — including beating hearts — inside wallets, jackets, purses, belts and other leather goods. They also put fake blood inside gloves and shoes, allowing unsuspecting shoppers to try them on.
Everything looks scarily real, and the shoppers were understandably horrified. The video is hard to watch, but PETA says drastic times in Southeast Asia call for drastic measures. Read more.