What Shall I Be When I Grow Up? Joey Skaggs!

posted by
Filed under: Art Pranks, Pranksters, Publicity Stunts

Sal Cataldi, founder and president of Cataldi PR, reminisces for MediaBistro about early influences on his impressionable brain…


What Shall I Be When I Grow Up? Joey Skaggs!
by Sal Cataldi
Media Bistro
August 25, 2014

What makes you want to be what you want to be when you grow up?

Joey Skaggs (right) in his Celebrity Sperm Bank hoax, 1976

Like many a person with eclectic interests (writing, music, art, travel and, yes, cash) and the fuzzy liberal arts degree to prove it, I ventured off into the world of periadulthood with nary a clue as to what I would do to house and feed myself, much less the wonderful children I would be fortunate enough to have.

My professional calling didn’t arrive until my late mid-20s, after a few years spent bumming around the animation and video businesses, playing in rock bands and writing record reviews for freebie vinyl. That’s when I stumbled into the broad world that goes by the narrow moniker of “public relations.” Read the rest of this article here.