Augmented Reality Advertising Takeover

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Filed under: Culture Jamming and Reality Hacking

From Ron English:

Augmented Reality is the process of overlaying digital information onto the real world creating a hyper reality unavailable under normal circumstances. Currently restricted to internet enabled smart devices, this technology will leap from our hands and into our eyes as ocular devices become commonplace and the augmented world.


Augmented Reality Advertising Takeover (AR | AD)

A little over a week ago PublicAdCampaign and The Heavy Projects launched the AR I AD Takeover in Times Square, NY.

The Augmented Reality Junaio channel used 5 separate ad campaigns to trigger their own replacement with the artwork of 5 of our favorite public space artists including, Ron English, John Fekner, PosterBoy, OX, and Dr. D.

After challenging outdoor advertising’s supremacy in public space for the past 10 years by illegally re-appropriating physical advertising venues, PublicAdCampaign has raised awareness but made little progress in our ultimate goal of completely removing outdoor signage from our shared environment.

With the advent of Augmented Reality the rules are beginning to change as to who can claim ownership to public space and we are excited to be on the cutting edge of this new adventure to redefine the visual landscape of our shared public environment.