Filed under: Culture Jamming and Reality Hacking, Publicity Stunts
From Charlie Todd of Improv Everywhere
For our latest mission, we installed a photography studio on a random subway car. We claimed that the MTA had hired us to take photos of every single person who rides the subway and that we’d be producing a yearbook at the end of the year. Most people were happy to pose for us, and the resulting photos show just how diverse New York subway riders can be. Enjoy the video first and then check out the mission report and photos below.
We collaborated with local production company Hello World on this mission. They wanted to film us for a Brazillian TV show, so we invited them to be a part of team. The show’s hosts, Agents Duarte and Martini, played the role of the “ringers”– they’d blend in with the crowd on the train and hop up to get their photo taken to encourage others to do the same. One nice thing about working with Hello World is that they specialize in shooting video with the fancy new Canon DSLR cameras. Since the Canons looked like still cameras, no one would know they were filming.
See the full story and lots of photos here.