Campaign Spin: Push Polls Disguised as Market Research

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Filed under: Media Literacy, Propaganda and Disinformation, Spin

Reach Out and Smear Someone via
September 16, 2008

The Republican Jewish Coalition says it hired the political polling firm Central Research to “understand why Barack Obama continues to have a problem among Jewish voters.” But the poll questions upset many of the hundreds of Jewish voters in Florida, Michigan, Ohio, Pennsylvania and New Jersey who received the calls.

Some say it was a push poll, designed to spread negative information and disinformation. Others say the calls, with more than 80 questions, were too long to be push polls; instead, they may be testing messages for future attack ads. One question the pollsters asked is whether it would affect the respondent’s vote if she or he knew that Hamas’ leader had “expressed support for Obama.” The Republican Jewish Coalition, which has endorsed John McCain for President, also helped launch the pro-war lobby group Freedom’s Watch. In the 2000 primary campaign, the Bush team targeted McCain with a push poll in South Carolina that claimed McCain had fathered an illegitimate black baby.

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