artoftheprank.com
Flash Mob Marketing: Culture Jamming Co-Opted - The Art of the Prank
[Editor's Note: The below link has some factual errors. The photo of the No-Pants mission in London is actually of Charlie Todd's Improv Everywhere event in NYC, and the Best Buy event took place at Target in 2006, not 2007.] From 1 Million 1 Shot, August 2, 2007: Flash Mobs, Culture Jams, and other Impromptu