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Madison Avenue goes guerilla - The Art of the Prank
News Analysis: Boston Bomb Hoax Scares Up More Guerrilla Business May 14, 2007 By Becky Ebenkamp Brandweek A $2 million fine and Senate bill can't cage envelope-pushing efforts. "Now more than ever!" is the rallying cry for guerrilla marketers three months after a misunderstanding over a stealthy street stunt promoting Cartoon Network's Aqua Teen Hunger